Why Most New D2C Brands Burn Money on Ads Before They Understand Unit Economics

Starting a D2C brand is exciting. You finally have a product you believe in, a brand you’ve worked hard on, and a reason to enter the market. The website is live. Social pages are active. The next step feels obvious: start running ads. Instagram ads, Meta campaigns, influencer tie-ups. Something has to bring orders in. And in the beginning, it usually does. Sales start coming in, dashboards show revenue, and the business feels like it has momentum. But…