Why Performance Marketing Fails to Deliver Real Revenue Growth

There’s a phase every growing brand enters that no dashboard warns you about. Ads are running.Spend is steady.Metrics don’t look alarming. But growth feels heavier than it used to. Not slower.Heavier. Every sale takes more effort.Every scale decision feels uncomfortable. Nothing is “broken,” yet nothing feels easy. The Invisible Shift Most Founders Miss Early on, ads do something important. They shape how people think about your brand. They answer basic questions in a customer’s head.Is this legit?Is this…