D2C Unit Economics Explained

The Correct Product → Price → Market → Delivery Lifecycle Most D2C brands jump straight to ads and ROAS.But unit economics is decided much earlier — before a single rupee is spent on marketing. A D2C business does not start with AOV.It starts with product cost and selling price. Let’s break this down in the exact order a D2C business actually works. STAGE 1: PRODUCT CREATION (FOUNDATION) 1. Cost of Goods Sold (COGS) This is the first non-negotiable…